Archived RFPs & RFIs

Brand USA is seeking a diverse group of qualified freelance writers to support various global communications needs, including crafting press releases, articles, and other key content to promote the United States as a premier travel destination on an ongoing, as needed basis. The selected writers will help communicate Brand USA's mission, milestones, and initiatives across diverse markets and audiences. This RFP is open continuously. Submissions are accepted and reviewed on a rolling basis.

The purpose of this RFP is to identify a consulting partner with deep expertise in sponsorship strategy development and asset valuation. The selected partner will:  Create a sophisticated sponsorship framework that attracts and secures corporate sponsors across airlines, hotels, technology platforms, financial services, outdoor brands, and lifestyle companies. Provide independent, market-based valuations of Brand USA's assets using methodologies that resonate with corporate marketing teams Tangible value (media, digital, content integration, events, intellectual property) Intangible value (brand equity, sponsor fit, category exclusivity, and audience alignment) Comparative benchmarks against industry peers Advise on packaging, pricing, and go-to-market strategies that demonstrate clear value Recommend processes, tools, and structures to maximize sponsorship value

The purpose of this RFP is to identify the appropriate public relations and communications firm (Representative Firm) to represent Brand USA in Australia and New Zealand. The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the U.S. As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.

Brand USA is seeking an agency partner to support the strategy, development and maintenance of Brand USA's corporate site, thebrandusa.com. The selected agency partner will help communicate Brand USA's mission, initiatives and impact across our key stakeholder audiences through a future-ready digital experience.

Brand USA is seeking a Pop Culture & Screen Tourism PR Agency to position the United States as the ultimate travel destination for international audiences. The selected agency will leverage celebrity influence, pop culture moments, and screen tourism to craft culturally resonant PR campaigns that showcase the USA’s diverse travel experiences and global appeal through film, music, and entertainment. This includes collaborating with film studios, television networks, and streaming platforms to advocate for U.S. destinations to be featured in productions, as well as creating earned media opportunities that strategically align with celebrity and talent projects.

Brand USA is seeking a global communications and public relations firm to serve as a cross-organizational resource for strategic media relations and communications. This agency will support Brand USA's existing global PR efforts by providing expertise in earned media strategy and strategic messaging to protect and enhance the USA's brand image worldwide. This agency will work closely with Brand USA's in-house PR team and international agency network, ensuring alignment with overall strategy while offering additional support in key markets where conditions shift. With a primary focus on international visitors, the selected firm will help strengthen Brand USA’s presence in key global markets, ensuring messaging resonates with travelers and reinforces the U.S. as a welcoming and open destination. The agency will also support Brand USA in telling its story, amplifying its impact, and merchandising its work to key media across the U.S.

The purpose of this Request for Proposal (RFP) is to identify an appropriate vendor (or vendors) who will support Brand USA in providing media attribution services for our destination marketing efforts promoting the USA. As a destination marketing organization (DMO), we do not directly sell travel products or services, making traditional conversion tracking more challenging. A significant portion of our marketing efforts focuses on the upper funnel (e.g., awareness and consideration stages). We aim to better understand and report on the incrementality of our efforts, while recognizing that other entities are also promoting the USA as a destination. The selected vendor will help us determine the impact of our digital advertising campaigns on international visitation by comparing exposed and unexposed target audiences, as well as providing insights on visitor behavior once they arrive in the USA.

The purpose of this RFP is to identify the appropriate public relations and communications firm (Representative Firm) to represent Brand USA in Canada.  The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the U.S. As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.  

Brand USA is seeking proposals from qualified travel marketing and public relations firms (Representation Firm) to represent Brand USA’s interests in Brazil. The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the United States. As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand. Proposals are due to Brand USA by August 21. Notice of Intent to Award Posting by October 7.

Brand USA is seeking proposals from qualified travel marketing and public relations firms (Representation Firm) to represent Brand USA’s interests in China. The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the United States. As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand. Proposals are due to Brand USA by July 8. Notice of Intent to Award Posting by October 4.