Interactive Market Data

Brand USA provides vital statistics on inbound travelers from across the world, giving stakeholders access to relevant information on valuable global markets. See below for insights into future international travel to the United States, including main motivating factors, how to reach future visitors, when they travel, how they travel, and current tourism perceptions of the USA.

Use the drop down list to select from 18 key markets.

World Flag

Market Profile:

Travel Patterns

Likelihood to Travel to the United States

When, if ever, are you likely to visit the United States on an overnight leisure trip?

Inspiration for Last International Leisure Trip

What was your main inspiration for your most recent international overnight leisure trip?

Avg. for All Markets

Motivation for Last International Leisure Trip

What was the main motivation for your most recent international overnight leisure trip?

Regions Likely to Visit in the Next 12 Months

How likely are you to visit the following regions for an overnight leisure trip in the next 12 months?
Share indicating "likely" or "very likely"

Travel Party

Who will travel with you on your next overnight leisure trip?

Average Trip Duration

Average nights on next overnight leisure trip

Travel Planning

Advance Planning: Destination Selection

How far in advance of your departure date did/will you select the destination before your next overnight leisure trip?

Destination Options in Mind

Which of the following statements best describes the circumstances of your next overnight leisure trip?

Planning Sources

Researching Destination Info
Online Sources For Selecting A Destination

Social Media Channels

United States Perceptions & Trip Characteristics

Impressions of the United States

Based on your perception, even if you have never visited, please select which of the following characteristics best describes the United States.

Avg. for All Markets

Trip Activities

Which of the following activities would you be interested in participating while travelling in the United States during your future overnight leisure trip?

United States Attributes

Based on your perception, please rate the performance of the United States on the following attributes.
Share indicating "above average" or "excellent."

Avg. for All Markets

Net Promoter

If a friend or relative were discussing a future overnight leisure trip to the United States in the next 12 months, which would best describe your attitude towards this destination?

Avg. for All Markets

U.S. Destinations Interested in Visiting

Please select which of the following U.S. states and territories you are interested in visiting on a future overnight leisure trip to the United States.

Number of Cities Likely to Visit

How many U.S. cities do you plan to visit on a future overnight leisure trip to the United States?