Agents of Change: AI 101 for Tourism
Jun.
12
12
2025
Introducing: Agents of Change – Brand USA’s New Innovation Series
Brand USA is launching Agents of Change—a bold new series of virtual sessions built to empower U.S. travel partners with the tools to thrive in the age of artificial intelligence.
The series began June 12th with AI 101 for Tourism, an essential session designed to demystify AI and highlight how it’s reshaping the travel landscape.
Janette Roush, Brand USA’s SVP of Innovation and Chief AI Officer, lead this forward-looking conversation on how AI is transforming the way we market travel—and how you can stay ahead.