International Inbound Market Intelligence
The U.S. travel landscape is telling a nuanced story through July 2025. While overall overseas arrivals dipped 1.6% to 19.2 million, the top 20 source markets declined by only 0.5%—demonstrating resilience where demand remains concentrated.
Within this mixed picture, Argentina stands out with exceptional 20% growth, fueled by strong economic growth, decreasing inflation, and increasing outbound demand. This surge represents a key opportunity to drive additional inbound travel from this market.
Meanwhile, Mexico's remarkable momentum has elevated it to the #1 inbound market with 13% year-to-date growth, surpassing Canada. This underscores Mexico's sustained role in driving near-term visitation, particularly for cross-border leisure and family travel.
Looking at traveler segments, business travel continues to outperform leisure, with +2.4% growth versus a -1.9% decline in leisure arrivals. Student travel patterns are shifting, with steep July declines from India (-46%) and China (-26%) repositioning China as the largest international student source.
Airlift capacity remains strong at record levels of 162 million seats (+2% year-over-year), with 10 new routes launching in 2026 to expand connectivity and future growth opportunities.
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January–July 2025 | Sources: NTTO, Sabre