Hays Travel Program
Hays Travel is the UK’s largest independent travel agency and offers its clients all-inclusive, long-haul, and luxury getaways as well as tailor-made packages.
This program leverages Hays Travel’s strong presence in the UK market and delivers a comprehensive marketing campaign that includes a custom landing page, digital ads, social promotion, email promotion, out of home ads, and access to its 2,700 dedicated travel agents.
Program Benefits
- Hays Travel has over 490 retail branches and services over 1 million customers per year.
- The Hays Shopper Platform captures data from the Hays Travel channels and utilizes this data to power campaigns, targeting relevant customers in the right phase of their shopping journey.
- Hays Travel has more than 5.6 million online visitors a year and more than 2.5 million fans on social media.
- Hays Travel Hub provides direct access to over 2,700 travel agents almost instantly.
Dates
Start Date:
End Date:
Ongoing
Markets
United Kingdom
Package Details
Campaign 1
12 Week Campaign
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign
- Haystravel.co.uk - Homepage native ad placement (50,000 page views)
- Display ads – Rich media display units targeting travel shoppers (300,000 impressions)
- YouTube Video ads - 6 sec, 15 sec, or 30 sec ads targeting travel shoppers (300,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to 2 creative formats: Image, Video, Carousel, Story (500,000 impressions)
- Boosted Social - 1 story on Hays Travel Instagram (5,000 reach)
- Boosted Social - 1 post (image or video) on Hays Travel Facebook page (70,000 reach)
Email Promotion
- Dedicated Solus Email - 1 email sent to a targeted section of database of travel intenders Demographics - Long Haul Customers, Cruise, Touring (5,000 subscribers)
- E-Shot Banner Ad - 1 email sent to a targeted section of database of travel intenders (25,000 subscribers)
Out-of-Home
- Dedicated OOH Network - Travel Screens (Both External & Internal) - 10 second ad in 400 Hays Travel branches for 4 weeks - either static or video (3,500,000 impressions)
- Travel Shopper Proximity Targeting - OOH Billboard Programmatic Ads - Digital signage across Malls, Rail Stations, and Roadside within 500 meters of retail stores (250,000 impressions)
- Travel Shopper Proximity Targeting - Mobile Targeting - Target shoppers with display and social ads on their mobile devices when they are near retail stores (300,000 impressions)
Training
- Virtual Training - A dedicated webinar training session with a selection of the Hays Travel Sales teams. recorded and housed on the Hays Travel HUB, for 3 months
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - 1 Dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign
- Available to 2,700 agents
Total Estimated Impressions 5,305,000
Campaign 2
8 Week Campaign
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign
- Haystravel.co.uk - Homepage native ad placement (40,000 page views)
- Display ads - Rich media display units targeting travel shoppers (150,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to 2 creative formats: Image, Video, Carousel, Story (300,000 impressions)
- Boosted Social - 1 post (image or video) on Hays Travel Facebook page (70,000 reach)
Email Promotion
- E-Shot Banner Ad - 1 email sent to a targeted section of database of travel intenders (25,000 subscribers)
Out-of-Home
- Dedicated OOH Network - Travel Screens (Both External & Internal) - 10 second ad in 200 Hays Travel branches for 2 weeks - either static or video (1,150,000 impressions)
- Travel Shopper Proximity Targeting - Mobile Targeting - Target shoppers with display and social ads on their mobile devices when they are near retail stores (175,000 impressions)
Training
- Virtual Training - A dedicated webinar training session with a selection of the Hays Travel Sales teams. recorded and housed on the Hays Travel HUB, for 3 months
- Hays Travel HUB - 1 Dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign
- Available to 2,700 agents
Total Estimated Impressions 1,910,000
Campaign 3
6 Week Campaign
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign
- Haystravel.co.uk - Homepage native ad placement (30,000 page views)
- Display ads – Rich media display units targeting travel shoppers (125,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to 2 creative formats: Image, Video, Carousel, Story (175,000 impressions)
- Boosted Social - 1 post (image or video) on Hays Travel Facebook page (70,000 reach)
Training
- Virtual Training - A dedicated webinar training session with a selection of the Hays Travel Sales teams. recorded and housed on the Hays Travel HUB, for 3 months
- Hays Travel HUB - 1 Dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign
- Available to 2,700 agents
Total Estimated Impressions 400,000