The Telegraph
Brand USA's Telegraph program is a multi-faceted, content-driven program that reaches millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher.
The Telegraph has a total reach of 16.1 million, including 2.7 million monthly print readers. The Telegraph reaches half of all people that rely on newspapers and magazines for travel recommendations.
Program Benefits
- The Telegraph readers are 16% more likely to travel to North America than the national average.
- Across their print, website and app platforms The Telegraph reaches 2.8 million people every day.
- From their first-party Sentiment Tracker, The Telegraph knows that more than one in three of their readers are planning a long-haul holiday – and the USA remains comfortably their readers' favorite long-haul travel destination.
- The Telegraph’s editorial team will produce both informative and inspiring content that will be amplified across social channels to gain a wider reach.
Dates
Start Date:
End Date:
Ongoing
Markets
United Kingdom
Package Details
Standard Campaign
Print:
- 1 Display Page in The Telegraph Magazine (1,100,000 reach)
Digital:
- 1 Branded story (500,000 impressions)
- 2 sponsored articles on Brand USA hub + iPad edition (20,000 unique views)
- Native placements within travel editorial and premium channels (3,000,000 impressions)
- Sponsorship of USA editorial section on telegraph.co.uk 2-week exclusive online display
- Destination video in-article for premium channels (500,000 impressions)
- Digital display in premium channels MPU/Leaderboards (750,000 impressions)
Total Estimated Impressions 5,870,000