A Message from Fred Dixon
Good day from London, where the 7th Annual Brand USA Travel Week U.K. & Europe is wrapping up. With nearly 900 attendees engaged in business meetings, educational sessions, and networking opportunities, this year marks our largest and most engaging Brand USA Travel Week to date. The energy on the ground has been inspiring and a clear signal of the global resilience and demand for deeper collaboration and continued focus on travel to the United States.
This week, we launched America the Beautiful, our new global campaign and platform, marking a new chapter in Brand USA’s global marketing approach. This organization-wide platform brings every facet of the brand under a single, strategic vision. It is designed to cut through the noise and connect travelers with what they truly love about the United States and is already delivering measurable impact. Following the global launch on Monday, AmericaTheBeautiful.com page views jumped 2,743%, with more than 14,000 Mindtrip AI chats exchanged in the first 24 hours alone. Users who engaged with AI stayed on the site 12 times longer, viewed four times more pages, and bounced 60% less than non-AI users.
Brand USA is laser-focused on ensuring the U.S. stands apart in an increasingly competitive global marketplace. With strong alignment across the industry and a data-driven approach to everything we do, we are more confident than ever in our ability to deliver meaningful economic impact for communities across the country.
Fred Dixon
President and CEO
Brand USA