Global Perspective: October 2025

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A Message from Fred Dixon

Fred Dixon

Get the latest updates from Brand USA Travel Week U.K. & Europe and the launch of Brand USA's new campaign, America the Beautiful.

Articles

person booking a trip on a computer

AI Is Changing Travel Planning

AI is transforming how travelers plan and book trips. With ChatGPT now connecting to apps like Expedia and Booking.com, the path from planning to booking is faster, creating new opportunities for the U.S. travel industry.

Marketing Brief

Research and Insights

Upcoming Events

 

Brand USA Board of Directors Meeting

November 18, 2025


New Zealand Expos

February 18-19, 2026


Australia B2B Day

February 26, 2026


Brand USA Travel Week South America

March 15-19, 2026


Canada Connect

April 13-17, 2026


Southeast Asia Sales Mission

April 20-24, 2026


Click here to view our full calendar of events.

In The News

Brand USA Launches "America the Beautiful" Ahead of the FIFA World Cup

Aska News (Italy) | October 10, 2025

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Brand USA Launches Biggest Campaign Yet to Reignite America's Travel Mojo

The Drum (U.K.) | October 20, 2025

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Brand USA Launches 'America the Beautiful' Tourism Ad Campaign

TravelWeekly U.S. | October 20, 2025

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Brand USA Lets 29 Agents Dive into the Midwest

FvW Germany | October 8, 2025

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RFI / RFP Opportunities
Brand USA provides open competition in awarding contracts to support our operations and marketing efforts. If you have the passion to promote the United States as a diverse travel destination, please click here for available opportunities.
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Careers
Brand USA looks for talented, creative, and driven people who want to make a difference on behalf of our nation.